Executive Overview
Vision, market opportunity, and what we're building together
🎯 Platform Vision
"Build the UAE's most user-friendly mobile accessories e-commerce platform — where any customer can find, compare, and purchase products in under 60 seconds."
Najum is a full-stack e-commerce platform purpose-built for the UAE market. It combines a modern React website, native-feel mobile app (iOS & Android), and a powerful admin dashboard — all powered by a unified Node.js backend.
The platform serves three distinct customer segments:
Retail Customers
Individual buyers wanting the fastest, simplest shopping experience — with one-click checkout and instant delivery.
Bulk Buyers
Businesses and resellers who need volume pricing, CSV upload, RFQ system, and invoice billing (Net 30/60).
Used Mobile Buyers
Budget-conscious shoppers looking for certified pre-owned devices with grading, warranties, and trade-in.
📊 UAE Market Opportunity
Why Now?
- UAE Vision 2031 — Government actively pushing digital economy and e-commerce adoption
- Mobile-first population — 98% smartphone penetration, highest in the world
- BNPL adoption — Tabby and Tamara seeing explosive growth, reducing purchase friction
- Supply gap — No dominant UAE-focused mobile accessories platform exists
- Young demographic — 85% of UAE population is under 44, tech-savvy and online-native
⭐ Key Differentiators
| # | Feature | Why It Matters |
|---|---|---|
| 1 | ⚡ One-Click Checkout | Returning customers buy with a single tap — fastest in UAE market |
| 2 | 📦 Bulk + Retail Combined | Same platform serves both individual and business buyers |
| 3 | 📱 Certified Used Mobiles | Graded devices with warranties and trade-in — trust-driven marketplace |
| 4 | 🇦🇪 UAE-Native Design | Arabic RTL, AED, local payments (Tabby, Tamara, COD) built-in from day one |
| 5 | 🔐 7-Role Staff System | Granular RBAC — each team member sees only what they need |
| 6 | 📊 Built-In Analytics | No third-party tools needed — sales, inventory, customer data all in-platform |
| 7 | 🏆 Loyalty & Rewards | Points, tiers, referrals, birthday bonuses — built to retain customers |
| 8 | 🔍 Instant Search | Meilisearch-powered typo-tolerant search with auto-suggestions |
🏁 Competitor Analysis
| Feature | Najum | Amazon UAE | Noon | Tradeling |
|---|---|---|---|---|
| One-Click Checkout | ✓ | ✓ | — | — |
| UAE-Optimized | ✓ | — | ✓ | ✓ |
| Bulk Ordering System | ✓ | — | — | ✓ |
| Used Mobiles Marketplace | ✓ | ✓ | — | — |
| Trade-In Program | ✓ | — | — | — |
| Loyalty System | ✓ | ✓ | — | — |
| Arabic RTL | ✓ | ✓ | ✓ | ✓ |
| Tabby / Tamara BNPL | ✓ | — | ✓ | — |
| Niche Focus (Accessories) | ✓ | — | — | — |
| Own Your Platform | ✓ | — | — | — |
Key Advantage: Najum is the only platform that combines one-click checkout + bulk ordering + used mobiles + loyalty + full ownership — all UAE-native from day one.
📦 Summary of Deliverables
| Deliverable | Technology | Description |
|---|---|---|
| 🌐 Website | React 18 | Full responsive e-commerce site |
| 📱 Mobile App | React Native (Expo) | iOS & Android from single codebase |
| ⚙️ Backend API | Node.js + Express | REST API with 80+ endpoints |
| 🗃️ Database | PostgreSQL 16 | Enterprise-grade relational DB |
| 🖥️ Admin Panel | React | Full business management dashboard |
| 💳 Payments | Stripe + BNPL | 7 payment methods integrated |
| 🔍 Search | Meilisearch | Instant typo-tolerant search |
| 📧 Notifications | SendGrid + Twilio | Email, SMS, push notifications |
| 🛡️ CDN & Security | Cloudflare | DDoS protection, global CDN |