👤 Staff Roles

You control exactly what each team member can see and do with 7 configurable roles:

Role	Description	Best For
🔑 Super Admin	Unrestricted access to everything	Business Owner (You)
🛡️ Admin	Full management (can't modify Super Admin)	Trusted co-managers
📊 Manager	Operations: orders, inventory, analytics	Store managers
📦 Catalog Lead	Products, categories, promotions	Content/product team
💬 Support Agent	Customer service: view orders, handle issues	Support staff
🏭 Warehouse	Inventory, shipping, delivery	Warehouse team
💰 Finance	Reports, revenue, payment logs	Accountant/finance

Permission Matrix

Permission	Super Admin	Admin	Manager	Catalog	Support	Warehouse	Finance
Create/Edit Products	✓	✓	✓	✓	—	—	—
Delete Products	✓	✓	—	—	—	—	—
View Orders	✓	✓	✓	—	✓	✓	✓
Process Refunds	✓	✓	✓	—	✓	—	—
View Customers	✓	✓	✓	—	✓	—	—
Manage Staff	✓	✓	—	—	—	—	—
View Analytics	✓	✓	✓	—	—	—	✓
Manage Settings	✓	✓	—	—	—	—	—
Manage Promotions	✓	✓	✓	✓	—	—	—
Manage Inventory	✓	✓	✓	✓	—	✓	—
Export Data	✓	✓	✓	—	—	—	✓

📊 Dashboard — What You See First

Plus: Revenue trend charts, orders by status donut chart, top selling products table, revenue by category pie chart, low stock alerts, and a real-time order feed that updates live.

📦 Product Management

• Full CRUD — Add, edit, duplicate, and delete products with rich text editor
• Bulk Import/Export — Upload CSV/Excel to add hundreds of products at once
• Image Management — Drag-and-drop upload with crop, reorder up to 10 images
• Variant Management — Colors, sizes, storage options with individual pricing
• Inventory Tracking — Stock levels with audit log and low-stock alerts
• Bulk Pricing — Configure tiered pricing per product
• Schedule Publishing — Set future publish/unpublish dates
• SEO Fields — Custom meta title and description per product

📋 Order Management

• Advanced Search — By order #, customer name, email, phone
• Filter by Status — Pending, Confirmed, Processing, Shipped, Delivered, Cancelled, Returned
• Order Timeline — Visual status progression
• Invoice Generation — PDF with your company branding
• Bulk Actions — Update status, print invoices, export for multiple orders
• Return/Refund Processing — Complete workflow with customer notification
• Internal Notes — Staff communication per order (not visible to customer)

📊 Analytics & Reports

Report	Description	Formats
Sales Report	Revenue, orders, AOV by day/week/month	Chart, PDF, CSV
Product Performance	Top sellers, low performers, views vs purchases	Chart, CSV
Customer Report	New vs returning, LTV, geographic distribution	Chart, CSV
Inventory Report	Stock levels, turnover rate, restock projections	Table, CSV
Abandoned Carts	Abandonment rate, recovery success	Table, Chart
Staff Performance	Orders processed per staff, response times	Table
Bulk Orders Report	B2B revenue, top clients, average bulk size	Table

🔍 Activity Log & Audit Trail

Every action by every staff member is logged:

• Who — Staff name and role
• What — Action performed (e.g., "Updated product price")
• When — Exact timestamp
• Details — Old value → New value (e.g., "AED 500 → AED 450")
• Filterable — By staff member, action type, area, and date range

⚙️ Settings You Control